When our 10-year-old cat Merlin went missing two weeks after we moved house, we realised we needed to act fast to find him.
So the family went into action on two fronts – knocking on doors around our new home and spreading the message online. My daughter put up posters on lampposts on nearby streets and we went out searching, asking neighbours if they had seen him. Meanwhile I tweeted a picture of Merlin and an appeal for information with an #Exmouth hashtag.
The response was quick locally and via twitter. Neighbours promised to keep a lookout for our missing pet and online several followers - some who I knew personally and some I didn’t – retweeted my appeal, getting the message out to potentially thousands of people.
Thankfully three days later we got a phone call from the people who had moved into our old home to tell us Merlin had somehow found his way back there two miles across town. We found him bedraggled, limping and hungry – but pleased to see us after his adventure. He is now home recovering, and we will be keeping a close eye on him.
This story has a happy ending – and it illustrates for me how community works online as well as offline. It was good to get to know our new neighbours, who were all sympathetic and promised to help. That was comforting at an anxious time. And similarly the help online via twitter gave us reassurance that friends and strangers cared. Online and offline, people were going out of their way to help when we were in need.
My point is that online communities can offer action and support in a similar way to offline relationships. The results can be quick and effective in spreading a message and calling people to action. I saw a similar outpouring of concern, alongside practical help, with a Facebook campaign supporting people who lost their homes in a serious fire in Exmouth a couple of weeks ago.
Online communities can quickly extend the reach of help and support, providing reassurance and practical action. And that’s a timely message about our power to do good that shouldn’t be ignored, especially at Christmas.



