Like Minds 3: Joanne Jacobs on the importance of location, environment and games
Delegates were told games are becoming increasingly important in business as culture becomes more visual than text-based.
Australian social media consultant Joanne Jacobs said three crucial areas of digital development for mobile devices were location-based applications, which deliver services relevant to where people are; augmented reality, which gives more information about places; and games.
Ms Jacobs said people had less time and were travelling more as work and life became more mobile. This meant services for mobile devices like smartphones were becoming more relevant. And people were more likely to find value in playing a game with a chance of winning.
She said: “We are becoming a society that is much more visual. The new generation is a much more visual culture, the older generation is more text based.
“We actually have to give people the opportunity to win. You are far better when you are doing engagement if you let them win.
“If you want to invest in location-based aps, augmented reality and gaming, the time is now.”
